Good product images enhances the perceived value of your products and increases the credibility of your store.
This post focuses on one more crucial aspect of product
images: image editing. Because no matter how well you shoot your
photos, there are always little things to fix and retouch afterwards.
Here are free and paid tools – including software,
services, and apps – that you can use to make your pictures the most
compelling that they can be.
Paid Photo Editing Tools
1. Photoshop Elements 12
The Photoshop suite is the ultimate in image editing.
Elements offers every editing tool you need and then some. This is
top-of-the-line software – which means that it’s not the cheapest item
here.
2. Photoshop Lightroom
Elements offers huge functionality in
editing individual pictures. Lightroom focuses on editing in batches. So
it retains many of the features you’d find in Elements, but is
especially powerful at organizing and editing pictures at a large scale.
If you don’t want to spend time hunting down the right
person to send photos to, consider
payforimage.com, an agency that has
edited over million photos. Unlimited free revisions.
Free Photo Editing Tools
Okay, those paid tools are great, but if you happen to
be on a budget or don't want to invest a lot of money, no worries. Take a
look at the tools below. They may just get you to where you need to be.
4. Fotor
Want to edit online, directly on your browser? Take a
look at Fotor. It offers editing and beauty retouching. Most cool is its
High Dynamic Range feature: you can take three photos with different
exposures to combine them into a single image, with the best light and
tone from each of the separate photos.
5. PicMonkey
PicMonkey is another great online photo editor with a
very cool feature: Collage. You can take various photos and arrange them
together. If you have lots of products, you can collage them together
as perhaps a banner image for your store or in an email newsletter.
6. Pixlr
The Pixlr editor is one of the most widely used image
editors online. It has three editions, all free: Pixlr Editor, Pixlr
Express, and Pixlr O-Matic. The latter two can also be used as apps.
7. Photo Editor by Aviary
This is a free app that you can use to edit images on
your phone. Enhance with hi-def, fix red-eyes, and adjust various
aspects of lighting.
8. Photoshop Express
We’ve opened with a very expensive piece of Photoshop
software, and we feel that it’s fitting to close with a free one.
Photoshop Express is an app for your phone with slightly fewer
functionalities than Photoshop Touch. It lets you crop, fix red-eye,
share on social media, and more.